Assistant Manager - Sales - Apparel Solutions

Role Purpose The Assistant Manager – Sales (Apparel Solutions) is responsible for driving business growth within the Apparel Solutions division. The role focuses on promoting sewing machines, cutting equipment, automation solutions, and related products; identifying and developing new business opportunities across apparel manufacturing and industrial sectors; acquiring new customers and expanding the existing customer base within assigned territories; and achieving monthly and annual sales targets while maintaining profitability. The role also includes overseeing collections, collaborating with suppliers, technical teams, and internal stakeholders, and enhancing market coverage through territory development and ongoing market intelligence. Key Responsibilities - Promote sewing machines, cutting equipment, automation solutions, and related products to customers within defined territories. - Identify and develop new business opportunities across apparel manufacturing and industrial sectors. - Acquire new customers and expand the existing customer base within assigned territories. - Conduct structured customer visits to strengthen relationships, identify sales opportunities, and move opportunities through the sales cycle. - Achieve monthly and annual sales targets while maintaining profitability objectives. - Monitor customer collections and ensure arrears remain within accepted levels. - Work closely with suppliers, technical teams, and internal stakeholders to provide effective customer solutions. - Enhance market coverage through continuous prospecting and territory development. - Maintain strong market intelligence and identify emerging trends and opportunities. - Ensure timely collection of payments and minimize cheque returns. Required Qualifications & Experience - G.C.E. Advanced Level qualification with partial or full completion of CIM, SLIM, or a related professional qualification. - Minimum 3 years’ experience in sales, business development, or industrial/B2B sales within a related industry. - Strong understanding of market trends and customer requirements within the apparel manufacturing sector. - Proven ability to identify opportunities, generate leads, and consistently achieve sales targets. - Excellent communication, negotiation, and stakeholder management skills. - Strong problem-solving ability, customer focus, and teamwork with a results-driven mindset. Required Skills - Customer-focused sales strategy and execution - Relationship building and maintenance - Negotiation and deal closure - Strong verbal and written communication - Stakeholder management across internal teams and external partners - Analytical thinking and problem-solving - Ability to work to targets and manage timelines - Team collaboration and cross-functional coordination (with suppliers, technical teams) Desirable Skills - Experience selling sewing machines, cutting equipment, automation solutions, or related products - Prior exposure to the apparel manufacturing sector and its supply ecosystem - Ability to interpret customer needs into actionable solutions and proposals - Comfort with cross-functional collaboration and technical discussions with suppliers and engineers What We Offer - Competitive remuneration with performance-based incentives - Exposure to leading apparel solutions and technology in a dynamic market - Opportunities for career development and training - A collaborative, inclusive work environment based in Colombo, Sri Lanka Location Colombo, Sri Lanka Note: This job description reflects the responsibilities, qualifications, and requirements aligned with the reference advertisement for Assistant Manager – Sales (Apparel Solutions). It does not introduce requirements beyond those specified in the reference documents.